dotdotdot | may '26 | chicago streetwear
- Jun 1
- 3 min read
highlights.
chapter ten is live.
chapter ten lookbook.
chapter ten & the hidden opponent.
dots in the wild.
a message from kook.
welcome to the may dotdotdot newsletter.
may was a huge month for dotdotdot.
after months of planning, designing, sampling, revising, and preparing, we officially launched chapter ten: go further. this collection represents the biggest step forward we've taken as a brand and the response has been incredible. from returning supporters to first-time customers, it's been amazing seeing the variety of pieces people have gravitated toward and realizing just how many different styles and interests this collection connects with.
we've always believed dotdotdot should be more than clothing. chapter ten is a reminder to keep pushing, keep growing, and keep going further than you thought possible.
remember, whatever you're working towards... it's not a sprint, it's a marathon. keep grinding, stay consistent, and watch the results. you got this.
much love,
kook
dotdotdot | may '26 | chicago streetwear
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collection drops.
chapter ten | go further
chapter ten is officially live.
this is easily our most ambitious collection to date and the feedback has exceeded anything we could have imagined. from graphic tees and embroidered staples to new women's pieces and shorts, this drop brought together the widest variety of products we've ever released.
the response has been incredible, and one of the coolest parts has been seeing how different customers have connected with different pieces throughout the collection.
inventory is already moving quickly, and many styles have limited quantities remaining. if you've been thinking about grabbing something, don't wait too long.
by far our best drop yet.
just ask the people who already have theirs.
collection lookbook.
the chapter ten lookbook.
for the first time, we created a dedicated chapter ten lookbook.
our goal was simple: give everyone a better way to experience the full collection in one place and see the vision behind the chapter as a whole.
the response has been overwhelming and it's been awesome seeing so many people explore the collection through it before making their selections.
if you haven't checked it out yet, it's worth a look.
charity.
for chapter ten, we're proud to be partnering with the hidden opponent.
the hidden opponent works to improve mental health outcomes for student-athletes through education, advocacy, and support. their mission is to create a culture where mental health is viewed as an essential part of athletic performance and where seeking help is seen as a sign of strength and leadership.
the partnership felt like a natural fit for chapter ten's "go further" message. pushing yourself further isn't just physical — it's also about having the courage to prioritize your mental well-being and support those around you.
a percentage of chapter ten sales will be donated to support their mission.
dots in the wild.
the best part of building this brand is seeing it out in the world. it never gets old seeing you all rep the brand anywhere you go.
tag us in your photos @dotdotdotbykook or dm us your photos to be featured in future newsletters.
a message from kook.
