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dotdotdot | 2025 | chicago streetwear

Jan 7
2 min read

2025 wrapped.

welcome to the 2025 wrapped newsletter.


before we turn the page, we wanted to take a moment to look back.

2025 was a year of growth, learning, and continuing to build something bigger than just clothing. from new chapters to new faces discovering dotdotdot for the first time, this year pushed us forward in ways we’re incredibly proud of.

here’s a look at dotdotdot in 2025.

3 new chapters drops

300+ total pieces sold

8 sold out pieces

80+ new customers

40+ new customers

600+ new followers

dotdotdot 2025 fun facts.

favorite chapter: chapter six

favorite piece: madwin tank top

order shipped to 20 states

+7,000 total website visits

65 different countries visited the website 

chicago, il showed the most love


every number represents real people, real support, and real belief in what we’re building.

dotdotdot | 2025 | chicago streetwear

drops of 2025.

  • chapter six
  • chapter seven dotdotdot 2025 chicago streetwear
    chapter seven
  • chapter eight dotdotdot 2025 chicago streetwear
    chapter eight

giving back in 2025.

giving back has always been a core part of dotdotdot.
 
in 2025, we were proud to donate $1,500 to six organizations. some were directly tied to chapter drops, while others were simply moments where we wanted to show up to support friends, community efforts, and causes we believe in.

  • lisa & jeff cohen brain tumor research fund
    lisa & jeff cohen brain tumor research fund
  • lauren miller's fight against brain lymphoma & kidney disease
    lauren miller's fight against brain lymphoma & kidney disease
  • rebecca's dream helping kids pay for therapy
    rebecca's dream
  • lurie children's hospital  2025 chicago marathon
    lurie children's hospital 2025 chicago marathon
  • support sophia forchas and her families recovery
    support sophia forchas and her families recovery
  • pan-mass challenge pmc 2025
    pan-mass challenge pmc 2025

to: you.

thank you.


whether you found dotdotdot this year or you’ve been here since day one in 2023: thank you.
 
thank you for rockin' the brand, sharing it with your friends, telling random people about it, and believing in the message. this community continues to remind us why we started: to push past fear, take chances, and chase what matters, together.
 
we’ll continue to practice & preach our message, grow this community, and expand our impact so we can keep giving back and making a positive difference in the world.
 

happy new year. strap in, we got a lot in store for 2026.


much love,
kook

2025 dots in the wild.

dots in the wild has quickly become one of my favorite parts of the newsletter. seeing all of you in dotdotdot brings me so much pride and joy. here are a few of my favorites from 2025.

want to be featured? tag us in your stories/posts @dotdotdotbykook or dm us your photos and then just wait for your moment of glory.


  • cody spinnin on the decks in his dotdotdot 2025 chicago streetwear
  • going up to the penthouse in his dotdotdot 2025 chicago streetwear
  • all aboard yacht club. always rockin dotdotdot 2025 chicago streetwear
  • nyc ponder in the best hoodie out there - dotdotdot 2025 chicago st
  • peekaboo, i see you you you. dotdotdot 2025 chicago streetwear
  • ruff ruff ruff - dotdotdot 2025 chicago streetwear

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head to www.dotdotdotbykook.com and enter your email to subscribe. you'll also receive 15% off your first/next order.


dotdotdot | 2025 | chicago streetwear

 
 
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