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dotdotdot | 2025 | chicago streetwear
- Eric Cruickshank
- Jan 7
- 2 min read
2025 wrapped.
welcome to the 2025 wrapped newsletter.
before we turn the page, we wanted to take a moment to look back.
2025 was a year of growth, learning, and continuing to build something bigger than just clothing. from new chapters to new faces discovering dotdotdot for the first time, this year pushed us forward in ways we’re incredibly proud of.
here’s a look at dotdotdot in 2025.
3 new chapters drops
300+ total pieces sold
8 sold out pieces
80+ new customers
40+ new customers
600+ new followers
dotdotdot 2025 fun facts.
favorite chapter: chapter six
favorite piece: madwin tank top
order shipped to 20 states
+7,000 total website visits
65 different countries visited the website
chicago, il showed the most love
every number represents real people, real support, and real belief in what we’re building.
dotdotdot | 2025 | chicago streetwear
drops of 2025.
giving back in 2025.
giving back has always been a core part of dotdotdot.
in 2025, we were proud to donate $1,500 to six organizations. some were directly tied to chapter drops, while others were simply moments where we wanted to show up to support friends, community efforts, and causes we believe in.
to: you.
thank you.
whether you found dotdotdot this year or you’ve been here since day one in 2023: thank you.
thank you for rockin' the brand, sharing it with your friends, telling random people about it, and believing in the message. this community continues to remind us why we started: to push past fear, take chances, and chase what matters, together.
we’ll continue to practice & preach our message, grow this community, and expand our impact so we can keep giving back and making a positive difference in the world.
happy new year. strap in, we got a lot in store for 2026.
much love,
kook
2025 dots in the wild.
dots in the wild has quickly become one of my favorite parts of the newsletter. seeing all of you in dotdotdot brings me so much pride and joy. here are a few of my favorites from 2025.
want to be featured? tag us in your stories/posts @dotdotdotbykook or dm us your photos and then just wait for your moment of glory.
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head to www.dotdotdotbykook.com and enter your email to subscribe. you'll also receive 15% off your first/next order.
